Tungsten Property Represents Toby’s Estate in Continued New York City Expansion

NEW YORK, NY — Tungsten Property announced that it has represented Toby’s Estate in securing multiple strategic locations as part of the Australian specialty coffee brand’s continued expansion throughout the US. The transactions were led by Lydia Bell, Director – Retail, who represents Toby’s Estate in its ongoing real estate growth strategy across the city.

Over the past twelve months, Toby’s Estate has significantly expanded its New York City footprint, opening, securing, or repositioning four locations across Manhattan. The growth includes a new flagship café at the corner of Lafayette and Broome Streets in SoHo, a new location at 295 Fifth Avenue, and the renovation of its West Village café at Perry and Hudson Streets.

Among the most anticipated projects is the brand’s forthcoming SoHo location, scheduled to open in June 2026. Located at one of Manhattan’s premier retail intersections at the corner of Lafayette St. and Broom St., the café will bring Toby’s Estate’s coffee and hospitality program to the heart of the neighborhood while further strengthening the brand’s presence in Lower Manhattan

Known for its design-forward approach to hospitality, Toby’s Estate treats each location as a unique expression of the brand. Rather than replicating a standard prototype, every café is individually designed, incorporating different materials, architectural elements, and neighborhood influences to create spaces that reflect their surroundings while maintaining the company’s commitment to exceptional coffee and hospitality.

A statement from Toby’s Estate USA’s leadership team: “Lydia has been an invaluable partner in helping shape and execute Toby’s Estate’s growth strategy in the United States. Beyond simply identifying real estate opportunities, she has taken the time to deeply understand our brand, our customer, and how we want Toby’s Estate to be positioned as we continue to expand our presence in one of the world’s most competitive coffee markets.

Her ability to source and secure off-market opportunities has been particularly impactful. Through her relationships, market knowledge, and strategic approach, Lydia helped us identify and negotiate locations that aligned with our long-term vision while allowing us to move ahead of competitors and secure premier sites before they became publicly available.”

The recent expansion reflects Toby’s Estate’s long-term commitment to New York City and includes projects across multiple neighborhoods and formats.

“Since partnering with Lydia, Toby’s Estate has successfully expanded its New York City footprint at an exceptional pace. Our Tribeca location, with Vornado as landlord, is now open and operating with our full food and beverage program. Lydia also helped us secure two highly strategic off-market transactions in the West Village, at Perry and Hudson Streets, and in SoHo, at Lafayette and Broome Streets.”

The forthcoming SoHo location will serve as one of the brand’s most visible New York locations and exemplifies Toby’s Estate’s continued investment in thoughtful design and hospitality.

“Our SoHo location is scheduled to open in June 2026 and will feature extensive outdoor seating, while our West Village location will undergo a brief renovation later this year as we continue to refine and elevate the customer experience.

We are also pleased to announce the signing of a lease at 295 Fifth Avenue, where Prudential serves as landlord. This exciting new location will include a Toby’s Estate café as well as hospitality services for the building’s lobby, further expanding our presence in Manhattan and introducing the brand to a broader audience.

Collectively, these transactions represent four New York City locations opened or secured within a twelve-month period—an accomplishment that is extraordinarily difficult to achieve in the city’s highly competitive food and beverage landscape. New York remains one of the most challenging retail markets in the world, where premium locations are scarce, competition for quality sites is relentless, and successful expansion requires both patience and precision.

Lydia’s market intelligence, strategic counsel, and ability to uncover opportunities that others simply do not see have played a meaningful role in our growth trajectory. We are excited about what lies ahead and look forward to announcing additional locations in the near future.”

Beyond securing individual locations, the transactions reflect Tungsten Property’s continued focus on placemaking and strategic brand positioning. The firm works closely with operators to identify neighborhoods and adjacencies that strengthen long-term brand value and create meaningful connections between brands and their surrounding communities.

Just steps from Toby’s Estate’s new SoHo location, Tungsten Property recently represented Australian hospitality concept Sushi Counter in securing its New York City location. The transaction was led by Lydia Bell and Cole Stapleton. Together, the two brands contribute to a growing presence of high-quality Australian hospitality operators in the neighborhood, reinforcing SoHo’s position as a destination for thoughtfully curated food and beverage concepts.

About Tungsten Property
Tungsten Property is a multi-disciplinary real estate firm headquartered in New York City and the Bay Area. Privately owned since 2004, the firm provides advisory services across commercial leasing, investments, and residential, with a focus on bespoke, relationship-driven execution. Leveraging deep connections across finance, hospitality, art, and fashion, Tungsten specializes in high-profile and often off-market opportunities, serving a global client base with a high degree of discretion.

Lydia Bell provides place-making consulting and exclusive commercial leasing services for developments and existing portfolios in New York and the Bay Area. Lydia also represents notable fashion, consumer products, wellness, tech, hospitality, and experiential retail companies on their expansion strategies and HQ office selection.

Cole Stapleton comes to Tungsten Property with a background in creative operations, production, and account management. Prior to real estate, they worked with leading artists and photographers at Christian Oth Studio and Superfine Art Fair.

Cole graduated summa cum laude from NYU Gallatin School of Individualized Study in 2019, where they focused on interdisciplinary approaches to art, culture, and business.